Case Study: Rebranding the "High Desert" Region
Case Study: Utilizing the Media Against Long Beach's Measure I
Case Study: Primo Burger and Los Angeles County
Case Study: Altadena Walmart Neighborhood Market
Case Study: Last Chance for California City's Parcel Tax Increase
Case Study: Teen Suicides and a High Desert School District
We don't care that it's a marketing and branding campaign--we look for the WIN. If we can't define a WIN for your marketing or branding project, we won't do it.
Traditional and social media should be treated as an asset, and one that we know how to utilize for our clients' benefit.
Need vital community support for your project? We are experts at creating events and other outreach vehicles that will create supporters who can then be mobilize for our client's cause.
Having worked with elected officials on all levels for over 20 years, we know what it takes to sway government bodies to make decisions in our clients favor.
For over 20 years, we have worked on political campaigns large and small. Experts at campaign strategy, messaging, and most important--timing, we know what it takes to win.
We have experience dealing with every crisis under the sun, and know how to turn the messaging around to benefit our clients.
With over twenty years of experience in public relations, marketing, and public affairs, Randy Terrell has built a career helping organizations shape their brand, engage communities, and drive impactful campaigns. His expertise spans corporate communications, grassroots outreach, and strategic messaging, with a focus on delivering results that align with core values and long-term success.
Randy has developed a reputation for turning long-shot efforts into unexpected victories. In 2011, he managed the grassroots and coalition efforts for the “Save Vernon Jobs” campaign, overcoming steep odds to secure a win against one of the most powerful political figures in California.
In addition to his work in public affairs, Randy has led marketing and branding initiatives for Fortune 500 companies like Walmart, creating public support for new store developments across Southern California and enhancing corporate goodwill through community engagement and giving programs. He also spearheaded public relations efforts for major land-use projects, including the Tapestry Master-Planned Community in Hesperia, one of the largest home developments in the region at the time, securing approval for over 16,000 housing units.
Before expanding into broader public relations and branding work, Randy consulted on nearly 100 candidate and ballot measure campaigns throughout Southern California, honing his expertise in messaging, reputation management, and strategic communications.
A dedicated community leader, Randy has volunteered with the YMCA for over 25 years and currently serves on the Board of Directors of the Antelope Valley YMCA. He has also been a board member of the Building Industry Association Baldy View Chapter and served on the Government Affairs Committee of the BIA LA/Ventura Chapter.
Randy holds a B.A. in Political Science from The George Washington University and an MBA in Marketing from Loyola Marymount University. He lives in the Antelope Valley with his wife, Patricia, and his son, Nathaniel.
Every week we send out a Land Use Email Blast about what's happening in Southern California.
I look forward to speaking with you about the challenges you are facing with your project, and how I can help! Please feel free to contact me any time on my cell phone at (562) 212-0230, or email me at randy@terrellstrategies.com
43267 20th Street West, Lancaster, California 93534, United States